About NOW

LIVE HAPPY. LIVE HEALTHY. LIVE NOW.

Since 2000, the NOW brand has been supporting Canadians with a mission to provide products that empower people to lead healthier lives.

70% of the NOW products in Canada are made or packaged in Guelph, Ontario, employing hundreds of Canadians from coast to coast.

NOW performs 31,000 quality tests every month to ensure you get the highest quality supplements at the best price possible. Our promise – what is on the label, is precisely what is in the bottle.

NOW USA founded in 1968, a family owned company to this day, purchased Puresource in 2000, a Natural Products Distributor and Manufacturer in Guelph Ontario, Canada, where NOW products become available to Canadians.

You can find the Canadian symbol on the product pages that are applicable.

Focus on Quality

From field to finished product, we prioritize quality at every step. Learn more about NOW’s quality natural products:

What Natural Means at NOW

High-Quality Clean Ingredients

Superior Manufacturing

Comprehensive Testing

History

VIEW

Core Values

VIEW

Facilities

VIEW

Environmental Sustainability

VIEW

Charitable Contributions

VIEW

Awards

VIEW

Our people make the difference

The backbone of NOW and the reason for our ongoing success is, without question, our people. Everyone at NOW is continuously working to support our corporate mission – to provide value in products and services that empower people to lead healthier lives.
Here are just a few of the people who work to support our mission every day.

Elwood Richard
Founder and Industry Legend

To this day NOW’s management team remains committed to upholding the principles NOW was founded upon – providing value and quality in products and services that empower people to lead healthier lives. Elwood never faltered in his belief that natural is better, and that health-promoting natural products should be available and affordable for all, and at NOW we’re proud to continue his legacy of empowering extraordinary health today.

Learn more about Elwood’s legacy

Jim Emme
Chief Executive Officer (CEO)

Dan Richard
Vice President of Global
Sales and Marketing

Andrea Benson
Canada Country Leader

DO YOU HAVE PRODUCT FEEDBACK?

LET US KNOW