About NOW

LIVE HAPPY. LIVE HEALTHY. LIVE NOW.

Since 2000, the NOW brand has been supporting Canadians with a mission to provide products that empower people to lead healthier lives.

70% of the NOW products in Canada are made or packaged in Guelph, Ontario, employing hundreds of Canadians from coast to coast.

NOW performs 31,000 quality tests every month to ensure you get the highest quality supplements at the best price possible. Our promise – what is on the label, is precisely what is in the bottle.

NOW USA founded in 1968, a family owned company to this day, purchased Puresource in 2000, a Natural Products Distributor and Manufacturer in Guelph Ontario, Canada, where NOW products become available to Canadians.

You can find the Canadian symbol on the product pages that are applicable.

Focus on Quality

From field to finished product, we prioritize quality at every step. Learn more about NOW’s quality natural products:

What Natural Means at NOW

High-Quality Clean Ingredients

Superior Manufacturing

Comprehensive Testing

History

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Core Values

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Facilities

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Environmental Sustainability

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Charitable Contributions

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Awards

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Our people make the difference

The backbone of NOW and the reason for our ongoing success is, without question, our people. Everyone at NOW is continuously working to support our corporate mission – to provide value in products and services that empower people to lead healthier lives.
Here are just a few of the people who work to support our mission every day.

Jim Emme
Chief Executive Officer (CEO)

Elwood Richard
Founder and Industry Legend

Dan Richard
Vice President of Global
Sales and Marketing

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