Since 1968 NOW’s mission has been to provide value in products that empower healthier lives, and this mission is summed up in our company’s core values.
As a thumb is integral for making a hand work, so our people are valued for being essential to our success. NOW helps employees by providing quality work in a healthy and safe environment. Our mission to lead healthier lives starts with our employees.
The first finger points the way towards making quality and healthy products. We believe that natural and organic products are safer and more effective than synthetic products not found in nature.
The center finger is the longest finger and represents maximum value for our products. We work hard to offer the very best products at affordable prices. It’s not easy, but value is part of who we are and why we exist.
The ring finger represents respect for others, or following the Golden Rule “to do unto others as you would have them do unto you.” We treat employees, customers, vendors and others honestly and with respect.
The little finger is small, but vital. It reminds us why we supply so many different products for good health and how these support our mission “to enable people to live healthier lives.”
Our ‘veins’ are firmly rooted in our same family ownership since 1968. This holds everything together and provides long-term stability.