Seals & Certifications

Seals and certifications like USDA Organic, Non-GMO Project Verified, UL® National Brand Certification Program, Informed Sport, National Animal Supplement Council (NASC), Cruelty Free, and more, are just one way we invest in the quality of NOW products.

The Non-GMO Project Verified seal is your assurance that the NOW® product you’re purchasing has been verified as non-GMO by an independent, third-party organization. The Non-GMO Project works at every level of the supply chain to ensure viable non-GMO choices for consumers.
The Canada Organic logo is only on products that have an organic content that is greater than or equal to 95% and have been certified according to the requirements of the Canada Organic Regime.
The United States Department of Agriculture (USDA) certifies organic products through their National Organic Program (NOP), which develops rules and regulations for the production, handling, labeling of all USDA organic products. NOW® is proud to offer a wide selection of USDA Certified Organic products.

Intertek GMP Supplement Certification

NOW® is audited and certified by Intertek as having met the Supplement Safety & Compliance Initiative (SSCI) benchmarks, which ensures uniformity in the manufacturing of dietary supplements consistent with CFR 111 and demonstrates continuous improvements in Good Manufacturing Practices (GMP) standards. SSCI is an industry-driven initiative led by retailers to provide a harmonized benchmark created to recognize supplement safety, authenticity, and compliance standards around the world for equivalency throughout the entire supply chain. Dietary supplements must meet or exceed the SSCI benchmark to be accepted by major retailers, all with the goal of providing quality products and increasing consumer confidence.


NOW® closely adheres to both mandatory United States Food and Drug Administration (U.S. FDA) Current Good Manufacturing Practices (CGMP) regulations and voluntary Natural Products Association (NPA) Good Manufacturing Practices (GMP) regulations. Good manufacturing practices ensure compliance with sanitation, processing, documentation and testing requirements that are designed to promote consistent, highly reproducible product quality and safety.
NOW® products bearing the vegan seal have been carefully screened to ensure the absence of meat, eggs, dairy, and any other ingredients sourced from animals.
NOW® products bearing the gluten-free seal are products that have been tested to ensure 20 ppm (parts per million) or less of gluten.
NOW® is happy to display the GOED Proud Member logo, which was created to allow members of GOED, the Global Organization of EPA and DHA Omega-3s, to showcase their commitment to integrity, responsible behavior, and the production of quality products. As a GOED member, NOW adheres to the quality and ethical guidelines of GOED. The GOED Voluntary Monograph is the industry benchmark for omega-3 quality and members with products within the scope of the monograph are required to uphold these quality standards. The use of GOED’s Proud Member logo ensures our customers that NOW aspires to ethical business behavior and the manufacture of quality omega-3 products.
NOW® Halal-certified products are made using ingredients that are permissible under Muslim dietary law. Similar to kosher, halal food products are prepared in a hygienic and humane manner and are suitable for individuals of Muslim faith.
NOW® is proud to offer these Friend of the Sea© certified products, which are produced using sustainably harvested fish and krill. Friend of the Sea© is a non-profit, non-governmental organization that seeks to conserve our planet’s marine habitat, protecting marine environments and sea life by promoting sustainable fishing methods and fighting against over-exploitation.
NOW offers many of the supplement and pantry staples you need for a keto-friendly kitchen overhaul. From naturally flavored MCT oils and organic, non-sugar sweetener alternatives to specialty nut mixes and non-dairy, butter-flavored Coconut Infusions™ (just to name a few), our virtual shelves are stocked with all your high fat, moderate protein, and low carb keto-friendly needs. Simply look for the KETO-FRIENDLY logo on the product page to get started with your ketogenic shopping list. Get in the fat burning zone with organic, high-quality foods, sports nutrition, and supplements from NOW!
Triangle K is a kosher certification agency whose symbol signifies kashrut, or the strictest of Jewish dietary laws.
Triangle K-Contains Gelatin products are products that have been kosher certified by Triangle K but contain gelatin. NOW® is proud to offer these Triangle-K Kosher Certified products that contain gelatin.
Triangle K is a kosher certification agency whose symbol signifies kashrut, or the strictest of Jewish dietary laws. Triangle K with the letter D means that the product is certified kosher by Triangle K but contains dairy.
Looking to avoid artificial sweeteners? The “No Artificial Sweeteners” seal on these NOW® Sports products is your assurance that they’ve been manufactured without the use of any synthetic sweeteners. At NOW® we avoid using artificial sweeteners in all of our products whenever possible.
With NOW® Non-GMO Assured products you’re getting natural products that have been carefully screened to ensure the absence of genetically modified organisms, or GMOs. NOW is committed to the use of non-GMO ingredients in our products.
Probiotic Strain Verified products are NOW® probiotic products in which the probiotic strains have been analyzed and their identity verified using the cutting-edge RiboPrinter® microbial characterization system. The Probiotic Strain Verified seal is your assurance that the bacterial strains in these NOW® probiotic products have been verified using the latest analytical methods.
NOW® Sports products bearing the Steroid-Tested logo have been tested to be under 500 ppb of steroids by our state of the art in-house laboratory. We have developed our own testing method using our LC-TOF-MS instrument. It focuses on testing for the following steroids: fluoxymesterone, stanazol, boldenone, nandrolone, methandienone, testosterone, methyl-testosterone, and androstenedione.
NOW® is doing our part to minimize the impact of our products on the environment by partnering with Terracycle®, a U.S.-based recycling company that takes non-recyclable materials and converts them into new finished goods, keeping them out of landfills. These NOW® products can be recycled through our Terracycle® partnership program.
NOW® Solutions is proud to announce the addition of the PETA cruelty-free certification, Beauty without Bunnies, to all of our topical skincare and aromatherapy products. Look for PETA’s bunny logo coming soon to all packaging of NOW® Solutions products, in which each ingredient used has been put through a rigorous approval process. NOW never tests ingredients or finished products on animals, and this certification ensures our customers that our beauty and personal-care products are cruelty free.
Non-GMO Project Verified
Canada Organic
United States Department of Agriculture (USDA)
Good Manufacturing Practices (CGMP)
GOED Proud Member
Friend of the Sea
No Artificial Sweeteners
Probiotic Strain Verified
Beauty without Bunnies
cruelty free