What Natural Means at NOW

To us, natural means products as close to nature as possible, formulated without artificial ingredients and minimally processed. To demonstrate our commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program.

Our Focus on Quality Natural Products

OUR DEDICATION TO NATURAL

Natural has been the cornerstone of our company since our beginning in 1968.

DEDICATED TO NATURAL

OUR NON-GMO COMMITMENT

We continue to insist on using only non-GMO ingredients in our products whenever possible.

NON-GMO INFOGRAPHIC

INGREDIENTS WE WON’T USE

We avoid ingredients that we feel don’t support our mission of empowering people to lead healthier lives.

CHOOSING THE RIGHT INGREDIENTS

ORGANIC CERTIFICATION

We only label something as certified organic, if
the material we buy is also certified organic.

ORGANIC CERTIFICATION

A MESSAGE FROM OUR EXECUTIVE VP OF QUALITY

Aaron Secrist

"We can trace our materials back to the source – we know where they came from, who they came from, and how they were produced. We believe that natural is better, and there are some processes that we won’t allow to make our products."

TRANSPARENCY AROUND
INGREDIENT SOURCING

Did you know that NOW sources ingredients from around the world? Sourcing High-Quality Ingredients From Around the World will inform you about how we confidently source ingredients from all around the world, based on the highest quality and best value available.

Sourcing Around the World