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NOW Supplement Bottles Made from 100% PCR

In taking more positive steps on our journey to reduce our environmental impact, NOW is using supplement bottles made from 100% post-consumer recycled (PCR) resin. This is an investment that supports our sustainability efforts, striving for an eco-friendly future.

After extensive research and testing, PET PCR packaging was deemed to be the most viable option for us as a company while maintaining our high-quality standards for products. Replacing our standard PET bottles with PCR resin allows us to re-use recycled packaging materials and lighten our footprint on the earth.

We started in 2023 for any existing white-bottle supplements and now will move on to the NOW® Solutions, and Sports lines. Each label will state: This bottle is made with PCR (post-consumer recycled) resin.

What is the impact?

We estimate that nearly 3.5 million pounds of plastic have been diverted for use in our PCR bottles in the first year alone.

Two years of careful research

It took nearly two years of careful research and studies before we decided which PCR option would be most suitable for replacing our existing bottles. For example, although both resins are made from PET, we performed oxygen and water vapor permeability testing to confirm there is no difference in resin permeability and the change would not affect our product stability

Slight colour variations

Because of the recycled nature of the PCR bottles, you may notice some slight color variations in the bottles, which is normal.

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