Quality & Safety

As a leading natural products company, our dedication to superior quality at value prices has propelled us from local health food store to industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.

The NOW Promise: Quality, Sustainability, and Transparency

What Quality Natural
Products Means at NOW

Natural at NOW means products are sustainable, plant-derived, and finished as close to nature as possible without any harmful substances.

WHAT DOES NATURAL MEAN?

High Quality Starts with
Clean Ingredients

Our strict requirements for ingredient quality and comprehensive scientific processes ensure that every lot of ingredients accepted into our facilities meets our stringent specifications.

CLEAN INGREDIENTS

Comprehensive Levels of Testing

Our state-of-the-art, in-house laboratories test everything from raw ingredients to finished products to ensure that what’s on the label is in the bottle or package.

COMPREHENSIVE TESTING

Superior Manufacturing

NOW meets and exceeds the FDA’s CGMPs to underscore our commitment to quality. NOW was one of the first companies to be CGMP certified by a third-party.

SUPERIOR MANUFACTURING

Third Party Certifications

A MESSAGE FROM OUR EXECUTIVE VP OF QUALITY

Aaron Secrist

“We start with high-quality raw ingredients. We do that by ensuring that each of our suppliers are qualified before we purchase from them. Once we qualify the supplier, we test every single lot against our specifications, and if any aren’t met, the material is rejected and returned to the vendor."

OUR PROCESS FROM START TO FINISH

Echinacea Part 1 : Wild Crafting|
NOW Path to Product Quality

Echinacea Part 2 : Roots to Raw
Materials|NOW Path to Product
Quality

Echinacea Part 3 : Quality on the
Shelf |NOW Path to Product
Quality

Award-Winning Testing

In June 2021, NOW received the NutraIngredients-USA Editors Award for Industry Initiative of the Year for shining a light on quality problems with some supplements sold on Amazon.