NOW recognized for testing supplements on Amazon
In June 2021, NOW received the NutraIngredients-USA Editors Award for Industry Initiative of the Year for shining a light on quality problems with some supplements sold on Amazon. Results of NOW’s systematic testing of select high-value products on Amazon received widespread trade media coverage, and other organizations began investigations. At the end of 2020, Amazon announced strict new requirements for supplement sellers and fine-tuned them with industry feedback. While Amazon has not stated that NOW’s exposé was the impetus, the timing suggests a correlation.
Supplement Category Testing Results
The following are product categories in which NOW Purchased a variety of products from different brands sold on Amazon and tested them along with our own products. You can read the results of each category testing via the links below.