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More About Curcumin


The spice of life

Curcumin is a natural substance found in turmeric (Curcuma longa), a plant in the ginger family with a long history of use as both a medicinal herb and a culinary spice. It’s the primary ingredient in curries, especially Indian and Pakistani varieties, and is a popular ingredient in Asian cuisine. Its warm and vibrant yellow-orange hue is used to color a variety of foods, including mustard.

Turmeric possesses a number of natural substances including curcumin, a curcuminoid that, along with the other curcuminoids demethoxycurcumin and bisdemethoxycurcumin, gives this popular spice its characteristic yellow color.

Modern research has shown that curcumin, considered the most active of the three curcuminoids in turmeric, is a powerful free radical scavenger/neutralizer. It also supports a balanced immune system, a balanced response to environmental stressors, and possesses neuroprotective attributes.

Specialized curcumin supplements

Curcumin has been revered in traditional Asian herbal systems for hundreds of years, but its modern use as a nutritional supplement has been hindered by its typically poor absorption and bioavailability. This is why, in addition to high-quality, full-spectrum, standardized turmeric root extract in both capsules and softgels, NOW also offers several specialized curcumin supplements.

Curcumin Phytosome is a unique form of curcumin complexed with phosphatidylcholine that clinically demonstrates enhanced absorption and bioavailability as compared with standard curcumin extracts. Clinical studies also show that Curcumin Phytosome is a powerful free radical scavenger, can help to support a balanced immune system response to normal metabolic stress, and can promote healthy joint mobility and flexibility.

CurcuBrain™ utilizes a special curcumin extract called Longvida® Optimized Curcumin. Longvida® delivers free curcumin, which is the form used in the body, and is 65 times more bioavailable than regular curcumin. However, the biggest difference between Longvida® and other curcumin products is the ability to cross the blood-brain barrier, where it can support healthy neuronal tissue.

CurcuFRESH™ is a curcumin extract from fresh curcumin juice complex that’s never dried or extracted using solvents. Instead, CurcuFRESH™ is prepared using only fresh turmeric rhizome, which allows curcumin to remain in its native, complexed form. When ingested, CurcuFRESH™ leads to dramatically higher levels of beneficial, free, non-metabolized curcumin in the body; up to 40X as compared with standard curcumin extracts.

NOW® curcumin

These days it’s almost impossible to avoid some sort of daily exposure to environmental pollutants, chemicals and other substances that can generate free radicals in our body. Even the simple act of breathing generates these harmful rogue molecules.

But you can help minimize their impact on your body and your health with quality free radical scavengers from NOW, including our line of quality curcumin supplements.

We choose only proven, natural free radical scavengers and antioxidants that are supported by research, and every product we produce is manufactured with our industry-leading attention to quality.

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