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Vitamins for Kids


Children have unique nutritional needs, just like adults, and need specially formulated supplements with the most important vitamins, minerals, and nutrients.

Kids, especially toddlers, tend to be picky about what they want to eat. They won’t eat something that doesn’t taste good, so finding a kid’s product that actually tastes great is key.

What to Look for in a Multivitamin for Children

  1. All the recommended daily values of vitamins
  2. Scientifically validated dosages
  3. Only natural flavorings and tooth-friendly sweeteners
  4. Kid-friendly options like chewables

The Best Vitamins and Dietary Supplements for Kids

As a family focused and owned company, NOW® makes the highest quality multivitamins at affordable prices for the whole family. Our children’s supplements, including a specially formulated multivitamin for kids, are produced with the same industry-leading commitment to quality and clean ingredients as every other NOW product.

We use tooth-friendly sweeteners such as xylitol and stevia and only natural flavors for healthier products that are ideal for overall kid health. Our children deserve the very best, and this is what we strive to produce every day.

Our NOW® Kids line is constantly growing, making room for even more high-quality nutritional supplements to empower health and wellness. Find a selection of our vitamins, minerals, and digestive support for kids below:

  • Kid Vits™ are specially formulated to support children with a comprehensive selection of nutrients that are essential for growth and development. We use high-quality vitamins, minerals, and supportive nutrients, and we make sure to include ingredient dosages that match the most current recommendations concerning children’s health and nutrition. Plus, Kid Vits™ is made just for picky kids in tasty, chewable lozenges.
  • During the first few years of life, skeletal structure undergoes incredible, exponential growth. One of the most important nutrients for healthy structural development is calcium. Kid Cal™ is formulated with highly bioavailable calcium citrate, as well as magnesium and vitamin D for additional structural support.
  • Delicious chewable BerryDophilus™ combines several probiotic bacterial strains known to support gastrointestinal health and healthy immune system function. In addition, a good balance of healthy intestinal flora also helps to create a favorable environment for the absorption of nutrients. Because it’s sweetened with xylitol, BerryDophilus™ won’t harm teeth and it tastes great.
  • Kid’s Liquid Echinacea utilizes an extract of echinacea root teeming with a full spectrum of active compounds including naturally occurring echinacoside. It’s an alcohol-free herbal supplement in a delicious orange-vanilla flavor sweetened with monk fruit that children will love!
  • ChewyZymes™ is a broad-spectrum digestive enzyme supplement that is specifically formulated to support healthy digestive function for both adults and children. We use special non-GMO enzymes that have been proven in a controlled laboratory study to resist degradation by stomach acid and to maintain efficacy throughout the entire pH range of the digestive system.
  • Chewable DHA is a tasty fruit-flavored supplement that comes in fun, fish-shaped softgels and offers the important fatty acids DHA and EPA. Each two softgel serving has 200 mg of DHA and 48 mg of EPA, two fatty acids with a myriad of health benefits, especially for developing youngsters.

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