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NOW Launches TerraCycle® Free Flexible Packaging Recycling


NOW Launches TerraCycle® Free Flexible Packaging Recycling


NOW®, the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel, has partnered with recycling expert TerraCycle® to divert NOW’s flexible packaging from landfills. The NOW Recycling Program enables consumers the opportunity to recycle their toothpaste tubes and flexible food and supplement pouches””items not accepted by most municipal recycling programs.

“We know our customers are as committed to protecting the environment as we are,” said NOW CEO Jim Emme. “Making it easy for people to recycle packaging that usually ends up in landfills is a natural extension of NOW’s 50 year commitment to being stewards of the earth.”

Consumers nationwide are encouraged to download a free shipping label to send empty NOW pouches and tubes to TerraCycle for processing at no cost. NOW is also offering its retail customers free, branded collection bins to set up in their stores along with the opportunity to serve as a drop off point for consumers. For every one (1) pound of waste shipped to TerraCycle, collectors earn $1 to donate to a non-profit, school or charitable organization of their choice.

The NOW Recycling Program is the latest of NOW’s environmental initiatives, which includes their use of recycled shipping boxes, saving 12,000 trees annually; by diverting 100% of its e-waste from landfills, NOW in turn recycles 400 tons of material per year. Additionally, by using energy efficient lighting and water conservation measures, NOW further reduces their environmental footprint.

TerraCycle offers free recycling programs funded by brands, manufacturers and retailers around the world to help people collect and recycle hard-to-recycle waste. Once collected, the packaging is cleaned and melted into plastic pellets that can be remolded to make new recycled products.

For more information about the NOW Recycling Program, please visit the TerraCycle/NOW web page.


A variety of non-recyclable NOW products shown that include squeeze tubes of toothpastes and skin creams, as well as seed and nut pouches, protein powder and drink stick pouches that are all recyclable through the terracycle program.



About TerraCycle:

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $25 million to schools and charities since its founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please visit

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