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Flavouring Our Liquid Supplements


Liquid Supplements

Liquid supplements have long been a popular alternative to pills, primarily because they’re easier to swallow than traditional capsules and tablets. However, they’re challenging for manufacturers since mixtures of dietary supplements are typically bitter and unpleasant tasting, and making them palatable for consumers can be difficult.

At NOW we spend considerable time and effort developing liquid supplements that taste good. Some examples are our orange-flavoured Liquid CoQ10, berry- and orange-flavoured Liquid Multi, lemon- and blueberry-flavoured Liquid Cal-Mag, and many more.

The process of flavouring liquid supplements

The major challenge in making a flavourful liquid supplement is masking the typical “off flavours” associated with certain vitamins, minerals and herbal supplements. Every supplement contains active ingredients that are considered to be its base. The taste of this base typically varies from slightly unacceptable to an awful-tasting combination. We test several natural ingredients, both alone and in various combinations, to develop the most effective way to mask a base with an off taste.

This development process incorporates formulator experience, information from existing formulas, food flavouring literature, and supplier information, as well as odor and taste tests. We experiment with our exhaustive inventory of natural liquid and powder flavours. We use both individual flavours and combinations of flavours to achieve the best possible flavour profile. Every supplement is created uniquely, in terms of flavour combinations and potencies. We take pride in using only natural flavours.

Testing for taste

The last phase of the development process involves a series of sensory evaluations, or taste tests. As the supplement formula approaches an acceptable flavour level, it is presented for internal evaluation. The samples are evaluated by experienced employees for taste and other sensory parameters. The feedback from these tests results in formula revisions and modifications.

We continue this process until we reach nearly perfect scores for the test. The final approval typically involves a blind taste test by a trained panel of 10 judges. The blind test includes new formulation in comparison with competitive products from the market. If the new formulation achieves the highest rating, it is considered ready to be launched. If not, the development process continues until we get it right.

At NOW we understand the importance of taste when it comes to liquid supplements and we work hard to ensure that every liquid supplement we produce has a pleasant taste.

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