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Pet Supplement Ingredients



Quality Pet Supplements Begin with Quality Ingredients

At NOW® Pets we formulate our premium pet supplements with the same attention to quality and detail we put into our supplements intended for humans. From the sourcing of top-quality ingredients to finished product testing, every one of our pet health formulas is subjected to the same rigorous FDA-GMP quality standards as our human supplements.

Raw Materials

Over our 45+ years in business we’ve developed strong and long-standing relationships with the best ingredient and raw material suppliers, and we leverage these relations to ensure that NOW® Pets products are formulated with natural botanicals and quality ingredients. We don’t cut corners or buy different raw materials for our pet products. We understand that your pet is a member of your family, and deserving of the same quality and safety you’d expect from your own supplements.


No product we produce is exempt from our industry-leading commitment to testing, including our pet supplements. We exhaustively test for identity, potency, purity and safety. We test the raw materials before they’re released for production. We test our blends to ensure proper ingredient ratios and potency. We test the finished product again for potency, purity and safety to ensure every lot we produce meets our standard for product excellence. From start to finish, we test and test again to ensure your pet is getting the highest quality supplements.

Veterinarian Formulated

Over the years NOW has worked with leading physicians and medical practitioners to formulate unique products, and our NOW® Pets line is no different. We’re honored to have the advice and guidance of Dr. Barbara Royal for our pet formulations. Dr. Royal is one of the world’s premier holistic veterinarians, and she worked closely with NOW® Pets to ensure that our products address common health conditions she sees during daily practice. Read more about Dr. Royal and The Royal Treatment Veterinary Center.

Quality Certified

Quality seal indicating this product has been certified by the NASC

NOW® Pets has been quality certified by the National Animal Supplement Council (NASC). The NASC is an organization that protects and enhances the integrity of the animal health product industry by promoting the well-being of non-human food chain animals that are given animal health supplements by their owners. They work together with the FDA and committed manufacturers of animal health supplements to improve the quality of these products. NOW® Pets products proudly bear the NASC Quality Seal.

For more than 45 years NOW has been empowering people to lead healthier lives by producing quality natural products that are affordable. And now we’re helping pets to be healthier too! NOW is known for exceptional product quality and expertise in the natural products industry, and we’re proud to bring this same commitment to every formula in the NOW® Pets line.

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