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NOW Joins PETA’s Beauty Without Bunnies


Cruelty-Free Program for All NOW® Solutions Personal Care Products


cruelty free logo

NOW Heath Group has signed on to the PETA Beauty Without Bunnies program in order to help consumers quickly recognize that all NOW® Solutions personal care products and essential oils are cruelty-free.

NOW has a company-wide ban on animal testing, one of the main requirements for the program.

“We have never tested products on animals, and we require that commitment and documentation from our ingredient suppliers as well, so we wanted to make it easier for consumers to have that assurance while they are shopping,” said Tina Tews, NOW’s personal care brand manager. “The Beauty Without Bunnies logo on our labels and our listing on PETA’s shopping app will give confidence to conscientious consumers.”

NOW’s extensive line of personal care products are also ISO 22716:2007 certified through Underwriters Laboratories (UL), assuring that they are manufactured under the most rigorous guidelines from production and quality control. They are manufactured using clean ingredients, are free of parabens and artificial colors and fragrances, and use natural preservatives whenever possible. Many of the products are certified organic and Non-GMO Project Verified.

For the complete list of NOW products in the Beauty Without Bunnies program visit our Cruelty Free Products page.

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