Check Out Our New Arrivals
Skip to main content

More About Vitamin E


Vitamin E

Vitamin E, also known as alpha-tocopherol, is actually a member of a group of eight fat-soluble compounds – four tocotrienols and four tocopherols, each identified with the prefixes alpha, beta, delta and gammaAlpha-tocopherol is a well-known antioxidant that inhibits the formation of reactive oxygen species (ROS), harmful molecules that are generated when fat is oxidized.*

In addition to its antioxidant properties, natural vitamin E is involved in a wide range of metabolic processes such as cell signaling and gene expression.* It also plays a role in normal blood clotting, immune system function, and neurological function.*

Natural vitamin E

NOW has offered quality vitamin E supplements for decades and our founder, Elwood Richard, has always insisted on using only natural, d-form vitamin E in our products, even when synthetic vitamin E (the dl-form) has been substantially cheaper. We believe natural is better when it comes to nutrition, which is why you’ll only find the natural vitamin E in our products.

NOW offers a great variety of vitamin E supplements, including a few unique formulations.

  • Advanced Gamma E Complex – Emerging research demonstrates that gamma-tocopherol, the most abundant tocopherol in the diet, has very important and unique functions.* Central to these functions is its capacity to detoxify reactive nitrogen species (RNS), an especially destructive form of free radical.* In addition, gamma-tocopherol acts to trap and remove free radicals from the body in a way that alpha-Tocopherol cannot.* Advanced Gamma E Complex provides the full range of vitamin E protection because it has a more natural balance of tocopherols plus a full complement of tocotrienols, and can help support cardiovascular, prostate and colon health.*
  • Red Palm Tocotrienols – As mentioned above, tocotrienols are powerful free radical scavengers that may help to promote normal arterial function, healthy cholesterol metabolism, and brain and liver health, but they’re typically not well absorbed.* Our Red Palm Tocotrienols has a patented form of red palm oil, a natural source of vitamin E. The patented self-emulsifying oral delivery system utilized in this product was developed to overcome the typically poor absorption of tocotrienols, enhancing bioavailability up to 300%.*
  • Sun-E™ – The majority of today’s natural vitamin comes from soy, which has left individuals sensitive to soy without a viable supplemental option. Our Sun-E™ 400 changes this with a soy-free, natural vitamin E (as natural d-alpha-tocopherol) derived from identity preserved (IP), non-GMO Sunflower Seed Oil.

The NOW® Difference

Since 1968 NOW has been empowering people to lead healthier lives with our award-winning dietary supplements and natural products. We know you have a lot of brands to choose from when it comes to dietary supplements. When you choose NOW you’re choosing one of the industry’s oldest and most established manufacturers. We’ve fostered long-standing relationships with the world’s top ingredient suppliers, and we source only premium quality ingredients for all NOW products, including our vitamin E supplements.

With our state-of-the-art, in-house laboratory facilities and more than 100 experts focused on ensuring our products meet our industry-leading commitment to quality, you can trust NOW for all your vitamin E supplement needs.


*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Leave a Reply

Close Menu
Now Foods Canada